Sustaining that average, you can estimate less than 5 years before the weighing majority will be using a smartphone… probably less than 4 given the way technology and bandwidth is progressing.

If you look at Motorola last quarter, who dominates the share of mobile subscribers,

* 63.5% sent text messages – 148,590,000 subscribers, a 1.5% increase
* 28.6% used a browser – 66,924,000 subscribers, a 1.5% increase
* 21.7% played games – 50,778,000 subscribers, a 0.4% increase
* 19.8% used downloaded apps  – 46,495,800 subscribers, a 1.5% increase
* 17.1% used social networking site or blog – 40,014,000 subscribers, a 3.3% increase
* 12.8% Listened to music on mobile phone – 29,952,000 subscribers, a 1.2% increase

With a 3.3% change from previous quarter (the highest amongst the above mobile niches); Social Networking and Blogs are the fastest growing.

Among smartphones, Android saw a double in their market share becoming the fastest growing mobile operating system among users.

Android is now available from all four major wireless providers in the United States, while the iPhone is still available exclusively from AT&T. The initial Android device available from AT&T–the Motorola Backflip–is a weak device compared to the Droid or the Nexus One, but the door is open and AT&T  is guaranteed to continue to expand its Android portfolio over time.

So what does all this tell us as mobile developers?

1. There is a huge non-smartphone market to take advantage of, if you can bring your product or service to life quickly.

2. If you are a mobile application developer developing a non-smartphone product or service, you best be investing in cross platform capability quickly.

3. If you are presently involved in developing a mobile product or service, you should be embracing social networking, viral marketing, and open source frameworks to maximize your market penetration.

I took a practical approach and began to analyze how one’s life might be augmented from which route we take to get to work, to where the best deal on bananas is within my daily route, to letting me know that I should leave now to get to the train station because it is about to rain. The thing is, these seem like minor things in our daily lives, but in reality they can make a big difference in ones daily outlook and pocket book for that matter. Like the proverbial butterfly flapping its wings to create a tsunami, the occurrences that typically weigh the heaviest on our psyche are often the most trivial.

By example, I live on the west shore of Lake Tahoe and drove to Reno about a week ago (about 1hr drive) to purchase a motherboard for my computer that I had seen on Best Buy’s website. I needed it right then as I was trying to finish a project. It was on sale and was one of the only places I knew would have these types of computer parts. When I got there, they informed me I had to order it online. Bummer, I thought. On the way home, I stopped to get gas; I filled my tank at $3.40/gallon. The very next exit, a station had a special – $2.80/gallon. On my way home I stopped at the grocery store (Truckee Safeway) and bought a watermelon $5.00/each and some fried chicken (3 pieces $5.02). I actually stopped again in Tahoe City at the Save Mart to grab a six pack of beer and noticed they had an 8 piece fried chicken deal for $4.00 and the same watermelon was only $2.50. I paid over double that. I felt like the world was totally against me that day and most people I know would consider this “bad luck”.

What if a “Sherlock” had been there to look out for me and help me out? …to let me know that Best Buy would not have my mother board and to let me know which stores on my way home had better deals on the products that I needed. Far fetched? I think not!

Data mining has been done for over a decade now, recording buying habits, geographic information, demographic information, etc… and artificial intelligence is making it’s way into your daily lives whether you realize it or not. Combined with user interfaces like the “Neighborhoodie” and the capabilities of mobile applications on today’s market, I have to say traditional marketing as we know it, is about to get shaken up.

If you don’t believe me, all you have to do is take a closer look at companies like AdMob (going the way of Google), Ad ME, and Zynga (recently stated as being worth $400 billion) to understand that there are huge players taking fresh approaches to marketing through online gaming, artificial intelligence and social networking on mobile devices.

Truth be told, marketing and advertising alike has always been about diversity and getting the brand or product in front of peoples faces… those aspects are probably not going to change, but how they go about it just might. I am talking about a more intuitive marketing strategy where you let the customer market to themselves. What do I mean when I say “market to themselves”? Well just that… focusing on the customers needs and presenting them with helpful recommendations that market useful products that will integrate directly into the here and now of their daily lives.

What I am proposing is combining an interface device such as the “Neighborhoodie” with the localized data gathering capabilities of a smart phone service which could automatically log data via GPS routes, SMS messages, social applications and by analyzing data based on your buying habits, make recommendations about likes in fashion, cuisine, activities and more. A user could control the level of their lives they want to share, and even be proactive by setting up searches and keywords such as a particular store they frequent or product they purchase.

So where does the “Neighborhoodie” come in? It’s true almost all the previously mentioned functionality could be done with just the use of a smart phone, but by integrating the proximity and biometric sensors available in smart clothing already and a bluetooth headset into the hoodie, you would effectively have a way of reading everything from your bio-rhythms and emotional responses to environmental variables, personal encounters and can learn through measurable responses to stimuli. You could provide a second level of more personalized and tailored assistance and intuitiveness to your daily life. Weather changes, impulsive sales pitches that you will respond to, and smart interaction with handsets add up to essentially a personalized assistant that is only there when you want or need them.

Just imagine walking through the grocery and not only being alerted that products that you normally purchase are on sale, but also having an virtual assistant to go search for and aggregate the store’s mobile coupons on your phone for the products you are actually purchasing today as well! Recommendations for new recipes based on foods you have purchased such as Chicken Kiev or Chicken Satay might be playing along with side dish recommendations. It is a win/win experience for both the store and it’s customers.

Companies like Cellfire and Mobiqpons are already delivering mobile coupons. – Image courtesy: NYTimes

The way I see it, it is not a matter of if, it is a matter of when… as the issue is not with the technology or human interaction or even artificial intelligence, it is truly with getting the people who market on board to share and update their data. That will come along shortly after analytical data illustrates profit. Issues also exist with educating end-users regarding their concern over privacy. The have to understand that this does not necessarily open them up to be “taken advantage of”. They need to understand quite the contrary in fact, that they are the ones that shall receive the advantage.

The Neighborhoodie

A team of designers formed at the Canadian Film Centre, Interactive Arts and Entertainment Program, Kathleen Climie, Rose Bianchini and David McCallum created the ‘Neighborhoodie’, a hoodie that combines the fun and dynamic of street games like ‘zombie tag’ with the technological experience space young people grow up today of online or computer games.

Integrated into the hoodie is a system of proximity sensors, speakers and lights to augment game play.

The Wii gaming system made a first step to get people out of the couch and become again more physical engaged while playing games. The ‘Neighborhoodie’ has the potential to motivate us to leaving not only the couch but the house by playing hybrid games that partly happen in the real world and partly in our all important virtual world.

Below is a list of 15 games that are good ways to keep kids busy in the car, on the plane, or while waiting for a table at the restaurant. Many are free or have free versions, and none cost more than $2.99. We’ve broken the list up into 3 sections based on your child’s age, and linked to the free version when available. There are hundreds of iPhone apps that are great for kids, so please feel free to share your children’s favorites in the comments!

Toddlers

Where’s Gumbo (Free/$1.99) – Where’s Gumbo is an interactive storybook that resembles the “lift the flap” board books. The object for toddlers is to explore various scenes and peek behind objects in their quest to locate Gumbo, a lost dog. Gumbo and other animals are randomly placed behind each flap, so the experience is never quite the same each time your child plays.

Memory Match (Free/$0.99) – A simple memory game suitable for kids, Memory Match features fun, kid-friendly animal pictures and is great for toddlers to develop image recognition and motor skills. The free version is ad supported.

Peekaboo Barn (Free/$0.99) – In this educational app, children are asked to guess which barnyard animal is hiding behind the barn doors based solely on the sound the animal makes.

Balloonimals (Free/$1.99) – This is an app that absolutely delights little kids. Children blow into the iPhones microphone to inflate their balloon and shake the phone to assemble an animal, then they can interact with it by petting it and making it do tricks. The free version comes with T-Rex.

Colorama ($0.99) – There are a bunch of coloring book apps to try on the iPhone, but Colorama, which comes with 53 drawings for kids to color in countless ways, is one of the best. Finished colored-in illustrations can be saved to your iPhone’s camera roll so they can be emailed.

Younger Kids

Dizzybee (Free/$2.99) – Dizzybee is a fun and unique accelerometer game in which players are challenged to help Dizzybee solve puzzles and overcome obstacles in order to save his fruit friends.

Brain Toot (Free/$0.99) – This is a fun brain training app, filled with educational mini-games designed to exercise your neurons. Brain Toot, because it has some math games, is probably only suitable for children who have reached a certain point in their schooling.

Topple (Free/$0.99) – Topple is a stacking game. The goal is to stack pieces as high as you can before the time runs out. The higher you go, the more precarious your stack gets, and the pieces have funny facial expressions that give you clues as to how you’re doing. Topple is free, but the second version (Topple 2) is 99 cents.

Scoops ($1.99) – Another stacking game, Scoops differs from Topple in that it uses the accelerometer and has tilt-based controls. Try to keep your stack of ice cream scoops growing, but remember to avoid the falling onions!

PopMath ($0.99) – PopMath is a great educational math game in which players are presented with both problem and answer bubbles. The object is to pop bubbles by touching first the math problem, then the correct answer. Popping bubbles narrows your choices for the remaining problems. The game supports addition, subtraction, multiplication, and division problems.

Older Kids

Word Scramble (Free) – Scramble is a great free game from Zynga, which if their menu screen stats are accurate, has over 1.5 million players. The game is a simple word search — race against the clock to find as many words (of at least 3 letters) as you can. Longer words score more points. The game has a “play and pass” mode, so two or three kids could share a single iPhone and play against one another.

Sudoku (Free) – I never could get into the Sudoku craze, but many of my friends spend hours a week solving them. I’m told that the free Sudoku app from Mighty Mighty Good Games is one of the best.

Bejeweled 2 ($2.99) – The beloved classic gem-swapping puzzle game Bejeweled is even more fun on the iPhone. Something about clicking the jewels with your fingers and actually swapping them with a swipe motion gives the game a visceral feel that it previously lacked. The graphics are also great.

Flight Control ($0.99) – Flight Control is a really fun little puzzle game in which players are challenged to direct air traffic and land planes while avoiding crashes.

Pandora (Free) – Unlimited custom radio stations. Need we say more? The Pandora iPhone app + headphones = hours of silent bliss during long car rides (just stay out of 3G deadzones!).

Tags: bejeweled, games, iphone, iphone apps, iphone list, Kids, pandora