Well it is October, and if you happen to be in London or planning a trip in the next week, you will want to be sure to visit Trafalger Square. The Institute of Contemporary Arts and Minimaforms invite you to experience/participate in Memory Cloud.

Memory Cloud is one of the coolest technology/performance art installations I have seen in a while. An incredible transient light environment, Memory Cloud is based on smoke signals – one of the oldest forms of visual communication. For three nights the public will be invited to participate by sending text messages that will be grafted onto plumes of smoke. Fusing ancient and contemporary forms of communication, Memory Cloud creates a dynamic hybrid space that will project personal statements as part of an evolving text, animating the built environment through conversation. The method of textual inscription works with light as virtual ink that perceptually writes and erases through a cinematic interplay with the external environment. Memory Cloud aims to motivate social interaction through the construction of an environment that is given form through a collective act of writing space.

If you can’t make it to London be sure to support ICA and minimaforms by visiting the Memory Cloud web site at http://www.minimaforms.com/memorycloud/.